Detailed Curriculum

What You’ll Learn, Module by Module

Each module combines strategy, tools and practical application so you understand not just what to do, but why it matters.

01
Digital Marketing Foundations Strategy, customer journeys, funnels and channel planning

Core Concepts

  • Digital marketing ecosystem
  • Customer journey and funnel stages
  • Owned, earned and paid channels
  • Marketing objectives and KPIs
  • Audience and competitor research

Practical Skills

  • Create a basic marketing funnel
  • Define campaign objectives
  • Map channels to business goals
  • Identify measurable KPIs
Practical Exercise Build a simple digital marketing plan for a business, including audience, channels, funnel and KPIs.
02
SEO & Organic Search Keyword research, on-page, technical and content SEO

Core Concepts

  • Search intent and keyword research
  • On-page SEO fundamentals
  • Technical SEO basics
  • Internal linking and site structure
  • Content optimization

Tools & Practice

  • Google Search Console
  • Keyword research tools
  • SEO audits
  • Title and meta optimization
Practical Exercise Audit and optimize a webpage for target keywords, search intent and technical basics.
03
AI Search, AEO & GEO Visibility in answer engines and generative search experiences

Core Concepts

  • How AI search differs from traditional SEO
  • Answer Engine Optimization
  • Generative Engine Optimization
  • Entity and topical relevance
  • Structured, answer-ready content

Practical Skills

  • Create answer-friendly content
  • Improve content clarity and structure
  • Build stronger topical coverage
  • Identify citation opportunities
Practical Exercise Rework a traditional SEO page so it is better structured for search engines, answer engines and AI discovery.
04
Google Ads Search, Performance Max, Display, YouTube and conversion-focused campaign optimization

Core Concepts

  • Google Ads account and campaign structure
  • Search campaigns and keyword strategy
  • Performance Max campaigns
  • Display advertising
  • YouTube and video campaigns
  • Remarketing and audience strategy
  • Conversion tracking and attribution
  • Smart bidding and budget optimization

Practical Skills

  • Build a Search campaign structure
  • Create Performance Max asset groups
  • Plan Display and remarketing campaigns
  • Create YouTube campaign objectives
  • Use audience signals
  • Review search terms and negative keywords
  • Analyze CPA, ROAS and conversion performance
  • Optimize campaigns using performance data
Practical Exercise Build a multi-campaign Google Ads plan covering Search, Performance Max and remarketing, including objectives, audiences, assets, bidding and conversion goals.
05
Meta Ads Facebook, Instagram, Reels, WhatsApp and Advantage+ campaign strategy

Core Concepts

  • Meta Ads account structure
  • Campaign objectives and optimization goals
  • Facebook, Instagram and Reels placements
  • Lead generation campaigns
  • Sales and conversion campaigns
  • WhatsApp messaging campaigns
  • Advantage+ campaigns
  • Audience targeting and retargeting
  • Creative testing and ad formats
  • Meta Pixel and Conversions API concepts

Practical Skills

  • Create campaign, ad set and ad structures
  • Build audience segments
  • Plan Reels and short-form creatives
  • Create lead-generation campaigns
  • Plan click-to-WhatsApp campaigns
  • Set up retargeting logic
  • Compare creative variations
  • Analyze CPL, CPA and ROAS
  • Optimize campaigns based on performance
Practical Exercise Build a Meta campaign plan covering lead generation, sales, Reels and WhatsApp messaging with audience, creative, placement and optimization strategy.
06
Content Marketing Strategy, copy, distribution and conversion-focused content

Core Concepts

  • Content strategy
  • Search intent and audience needs
  • Content formats
  • Copywriting fundamentals
  • Content distribution

Practical Skills

  • Content planning
  • Brief creation
  • Landing page copy
  • Content repurposing
Practical Exercise Create a mini content plan mapped to awareness, consideration and conversion stages.
07
GA4 & Marketing Analytics Measurement, reporting and performance interpretation

Core Concepts

  • GA4 structure
  • Users, sessions and events
  • Conversions
  • Traffic acquisition reports
  • Marketing KPIs

Practical Skills

  • Read GA4 reports
  • Analyze traffic sources
  • Interpret conversions
  • Create performance summaries
Practical Exercise Analyze a sample GA4 report and identify performance issues and opportunities.
08
Google Tag Manager & Conversion Tracking Tags, triggers, variables and measurement setup

Core Concepts

  • How GTM works
  • Tags, triggers and variables
  • Event tracking
  • Conversion tracking
  • Testing and debugging

Practical Skills

  • Create a basic tag
  • Configure triggers
  • Test events
  • Understand tracking workflows
Practical Exercise Configure a basic event tracking workflow using Google Tag Manager.
09
Marketing Automation, CRM & No-Code Workflows n8n, Make, CRM, lead nurturing, integrations and AI-powered workflows

Core Concepts

  • Marketing automation fundamentals
  • Lead capture and lead flow design
  • CRM fundamentals and pipeline stages
  • Email nurture sequences
  • Triggers, actions and workflow logic
  • No-code marketing automation
  • Webhooks and API concepts for marketers
  • Connecting forms, CRM, email and spreadsheets
  • AI-assisted automation
  • Introduction to AI agents and agentic workflows

Tools & Platforms

  • n8n
  • Make
  • Zapier
  • Zoho CRM
  • HubSpot
  • Google Sheets
  • Form tools and lead capture systems
  • Email marketing platforms
  • ChatGPT / Gemini / Claude for workflow assistance

Practical Workflows

  • Website form → CRM → automated email
  • Lead → sales notification workflow
  • CRM → Google Sheets reporting
  • Lead qualification workflow
  • Automated follow-up sequences
  • Content approval workflow
  • Social content automation
  • AI-generated lead summaries

What You’ll Understand

  • When automation makes sense
  • When manual review is still required
  • How marketing systems pass data
  • How to design reliable workflows
  • How AI can be added to existing automation
Practical Exercise Build a lead-generation workflow where a website form captures a lead, sends the information to a CRM or spreadsheet, triggers a follow-up message and creates an internal notification using n8n or Make.
10
Applied AI Tools for Modern Marketing Research, text, image, video, voice, presentations, websites, analytics and AI-powered marketing workflows

AI Research & Strategy

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • NotebookLM
  • Competitor research with AI
  • Audience and persona research
  • Market and content research

AI Writing & Content

  • Blog and article ideation
  • SEO content briefs
  • Landing page copy
  • Ad copy
  • Email copy
  • Social content
  • Content rewriting and improvement
  • Human review and brand consistency

AI Image & Creative Tools

  • ChatGPT image generation
  • Canva AI
  • Adobe Firefly
  • Leonardo AI
  • Marketing creatives
  • Social media graphics
  • Ad creative concepts
  • Image editing and enhancement

AI Video Tools

  • Runway
  • Canva Video AI
  • CapCut AI
  • Short-form video creation
  • Reels and social videos
  • AI video editing
  • Scripts and storyboards
  • Video repurposing workflows

AI Voice & Audio

  • ElevenLabs
  • AI voiceovers
  • Audio generation
  • Podcast support workflows
  • Video narration
  • Multilingual voice use cases

AI Presentations & Documents

  • Gamma
  • Canva Presentations
  • AI-assisted PowerPoint creation
  • Sales presentations
  • Marketing reports
  • Proposal creation
  • Visual storytelling

AI Website & Landing Page Tools

  • AI website planning
  • Page structure generation
  • Landing page copy
  • Wireframe and UI ideas
  • WordPress + AI workflows
  • AI website builders
  • Conversion-focused page improvement

AI for SEO & Search

  • Keyword clustering
  • Search intent analysis
  • Content briefs
  • Internal linking ideas
  • Schema assistance
  • AEO and GEO content improvement
  • Competitive content analysis

AI for Paid Advertising

  • Ad copy variations
  • Creative concepts
  • Keyword expansion
  • Audience ideas
  • Campaign analysis
  • Performance summaries
  • Testing ideas

AI for Analytics & Reporting

  • Data interpretation
  • Campaign summaries
  • Trend identification
  • Report drafting
  • Dashboard commentary
  • Turning data into recommendations

Prompting & AI Workflow Design

  • Prompt fundamentals
  • Context and instruction design
  • Reusable marketing prompts
  • Prompt templates
  • Multi-step workflows
  • AI output evaluation
  • Human review and quality control

AI + Automation

  • ChatGPT + n8n workflows
  • AI + Make workflows
  • Content automation
  • Lead enrichment concepts
  • AI classification and summarization
  • Automated reporting
  • Introduction to AI agents
Capstone AI Exercise Build an AI-assisted marketing workflow that takes a campaign from research and content planning through creative generation, landing-page support, campaign execution, reporting and automated follow-up.

Learn the Complete Process, Not Just Individual Tools

The curriculum is designed so every module connects to the next stage of the marketing journey.

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Practical Learning

What You Will Actually Build During the Course

The focus is not only on understanding concepts. You will work through practical assignments that reflect real digital marketing tasks.

SEO Audit & Optimization Plan

Review a website for keyword targeting, on-page SEO, technical issues, content gaps and internal linking.

Deliverable SEO audit + action plan

Google Ads Campaign Plan

Build Search, Performance Max and remarketing campaign structures with objectives, keywords, assets and conversions.

Deliverable Multi-campaign Google Ads plan

Meta Lead & WhatsApp Campaign

Plan audiences, creatives, Reels placements, lead campaigns and click-to-WhatsApp journeys.

Deliverable Meta campaign + creative plan

Content & AI Search Plan

Build a content plan covering traditional SEO, AEO, GEO and AI-search-ready content structures.

Deliverable Content calendar + search brief

GA4 & GTM Tracking Setup

Plan and configure events, conversions and tracking workflows using GA4 and Tag Manager.

Deliverable Measurement & tracking plan

n8n / Make Automation Workflow

Connect a lead form with CRM, email, spreadsheets and notifications using no-code automation.

Deliverable Working lead automation workflow

Landing Page & CRO Exercise

Plan page structure, messaging, CTA placement, trust elements and conversion improvements.

Deliverable Conversion-focused landing page plan

AI Creative Production Workflow

Use AI for text, images, video, voice and presentation assets across a marketing campaign.

Deliverable AI-assisted creative campaign pack

Marketing Performance Report

Turn campaign and analytics data into clear insights, observations and recommended actions.

Deliverable Marketing performance summary
Final Capstone

Build an End-to-End Digital Marketing Plan

Bring together audience research, SEO, paid media, content, analytics, tracking, automation and AI into one complete marketing strategy for a selected business or brand.

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AI Integrated Across the Program

See Where AI Fits Into the Marketing Workflow

AI is not treated as a separate subject. You will learn how it can support research, content, creative production, campaign execution, analysis and automation throughout the marketing process.

Research

Use AI for audience research, competitor analysis, keyword discovery and market understanding.

ChatGPT Gemini Perplexity

Content

Build briefs, copy, SEO content, emails, landing pages and social content faster.

Claude ChatGPT Gemini

Creative

Create images, videos, voiceovers, presentations and campaign concepts.

Canva AI Runway ElevenLabs Gamma

Campaigns

Support ad copy, audience ideas, keyword expansion, creative testing and campaign planning.

Google Ads AI Meta AI ChatGPT

Analytics

Turn performance data into summaries, insights, trends and recommended actions.

GA4 AI Analysis Reporting

Automation

Connect AI with lead capture, CRM, reporting and marketing workflows.

n8n Make Zapier AI Agents
The goal is not to depend on one AI tool. You will learn how to choose the right tool for the task, design better workflows and combine human judgment with AI across real marketing activities.
Career Directions

Roles This Course Can Help You Prepare For

The program builds a broad marketing foundation that can support entry-level, specialist, freelance and growth-focused career paths.

Digital Marketing Executive

Work across SEO, paid campaigns, content, analytics and day-to-day digital marketing execution.

SEO & AI Search Specialist

Focus on organic search, technical SEO, content, AEO, GEO and AI-search visibility.

Performance Marketer

Plan and optimize Google Ads, Meta Ads, lead-generation and conversion-focused campaigns.

Marketing Analyst

Work with GA4, GTM, campaign data, reporting and performance insights.

Marketing Automation Specialist

Build CRM, lead, email and workflow automations using platforms such as n8n and Make.

AI Marketing Specialist

Apply AI across research, content, creative production, analytics and marketing workflows.

Growth Marketer

Combine acquisition, experimentation, analytics, CRO and automation across the customer journey.

Freelance Digital Marketer

Support clients across SEO, paid media, content, analytics, automation and AI-assisted marketing.

Build a Broad Foundation, Then Specialize

You do not need to decide your final specialization on day one. The Full Stack program helps you understand multiple areas first, then identify the skills and career path that suit you best.

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Course FAQs

Questions About the Full Stack Digital Marketing + AI Program?

These answers cover the most common questions about the course, practical work, tools, AI integration and career direction.

Need help before enrolling? Book a free demo class and discuss the course structure, your background and learning goals.
Is this course suitable for beginners?
Yes. The program starts with digital marketing fundamentals and gradually moves into SEO, paid advertising, analytics, automation and AI-powered workflows.
Do I need coding knowledge?
No coding background is required. You will learn practical concepts such as Google Tag Manager, tracking, automation and no-code workflows in a marketer-friendly way.
Which tools will I learn?
The program includes tools used across SEO, Google Ads, Meta Ads, GA4, Google Tag Manager, CRM, automation, AI research, content, image creation, video, voice, presentations and workflow tools such as n8n and Make.
Is AI taught as a separate topic?
AI is integrated across the program. You will see how it can support research, SEO, content, ad campaigns, creative production, analytics, reporting and automation rather than treating AI as only one isolated chapter.
Will I work on practical assignments?
Yes. Assignments can include an SEO audit, Google Ads planning, Meta and WhatsApp campaign planning, GA4 and GTM tracking, content strategy, automation workflows, AI creative tasks and an end-to-end marketing capstone.
Does the course include Google Ads and Meta Ads in detail?
Yes. Google Ads covers areas such as Search, Performance Max, Display, YouTube, remarketing and conversion tracking. Meta Ads includes Facebook, Instagram, Reels, lead generation, sales, Advantage+ concepts, WhatsApp campaigns, retargeting and creative optimization.
Is career or placement support included?
Career guidance can support role selection, portfolio direction, interview preparation and skill development. Job or placement outcomes depend on individual skills, experience and available opportunities.
Can working professionals and freelancers join?
Yes. The course is suitable for students, job seekers, working professionals, freelancers and business owners who want a broader understanding of digital marketing and AI-powered workflows.
Will the tools in the curriculum change over time?
Yes. Marketing and AI platforms evolve quickly, so the focus is on transferable workflows and practical skills while using relevant current tools during training.
Start Your Full Stack Journey

Learn Digital Marketing, Automation and AI as One Connected Skill Set

Build practical capabilities across SEO, AI Search, Google Ads, Meta Ads, analytics, Tag Manager, automation and modern AI marketing workflows.

SEO + AEO + GEO Google & Meta Ads GA4 + GTM n8n + Make AI Tools Career Guidance
Book a Free Demo Class → Understand the course before you decide.
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